We are at the App Planet Forum during the Mobile Asia Congress in Hong Kong. During the session “Economics of the App Marketplace”, our presentation focussed on some of our findings on monetization in application stores:
- In-App Purchases are successful: while just 2 percent of all applications available in the Apple App Store for iPhone feature In-App Purchases, 26 percent of revenue in the top 100 grossing is generated by applications that use In-App Purchases (10% by free applications with In-App Purchases, 16% by paid applications with In-App Purchases).
- iPad users pay more for applications than iPhone users: most downloaded applications on iPad are 3 times as expensive as the most downloaded applications on iPhone.
- A paid application that is ranked between 1 and 100 in the Apple App Store for iPhone generates 6 times the number of downloads an application that is ranked between 101 and 300 generates.
- Consumers in different regions download different content, resulting in big opportunities for local content: the overlap of the most popular content is less than 50% between the United States and many other countries.
- Fragmentation forces developers to multiple platforms: the number of cross-store developers grew from just over 1,000 in January 2010 to just over 3,000 in August 2010.