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Sunday, October 31, 2010

Making it up in volume? How to view unit profitability vs. volume in handsets

Making it up in volume? How to view unit profitability vs. volume in handsets: "

The following chart shows the third quarter’s profitability of eight top phone vendors as a measure of phones sold multiplied by profit per phone.



It gives a new meaning to vertical vs. horizontal.


The total area represents total profit. This representation shows how the largest vendors make relatively little profit per phone but the large unit profit for Apple and RIM gives them a significant share of total industry profits.

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