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Tuesday, December 14, 2010

Millennial Media: November Mobile Mix Report Now Available!

Millennial Media: November Mobile Mix Report Now Available!: "

Millennial Media’s November 2010 Mobile Mix™ report is now available. This report provides the latest trends for connected devices, mobile manufacturers, operating systems and mobile applications. DOWNLOAD NOW

This Month’s Highlights

  • Three Connected Devices (non-phone Wi-Fi devices) placed in the Top 30 Mobile Devices for the second consecutive month. The Apple iPod Touch secured the number two position.

  • Android applications represented 54% of the Application Platform Mix, averaging 10% growth month-over-month for the past four consecutive months.

  • Samsung held the number two position on our Top 15 Manufacturers list and had the highest number of devices in our Top 30 Mobile Device rankings.

  • Music & Entertainment applications moved up to the number two position with 22% of the impression share. Television & Movie app impressions more than doubled month-over-month, but Music apps still lead the category.

  • Automotive applications entered the Top Mobile Application Categories list for the first time. Automotive app impressions more than tripled month-over-month, reflecting the increased use of mobile by consumers as they researched new auto purchases and end-of-year promotions.

  • Feature Phones and Connected Devices experienced a 1% and 2% increase in impression share month-over-month. Collectively, they represented 42% of impressions in November.

Click here to download the free full report including the Top 15 Manufacturers, Top 30 Mobile Devices and more:

  • Device Input Mix

  • Carrier Mix

  • Smartphone, Feature Phone & Connected Device Share

  • Smartphone OS Mix

  • Mobile Developer Trends

Download past issues of Mobile Mix and additional research reports covering a range of mobile media topics.

Visit our mmDev portal to join our developer community and download our latest SDKs.


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