This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.
To quantify this latest report, Chitika Insights examined a sample of tens of millions of tablet impressions from the Chitika Ad network. This study was drawn from a date range of December 8th to December 14th 2012, and only includes traffic from the U.S. and Canada.
The Samsung Galaxy family of tablets also experienced a usage share increase, albeit less impressive than the Kindle Fire, growing from 2.36% to a 2.65% share of all domestic tablet traffic.
The Google Nexus family of tablets continued to see usage growth, with its share rising from 0.91% in November to 1.06% in December – an increase of more than 15%.
Despite these gains by some of the bigger players in the tablet marketplace, there has been a negligible impact to Apple’s dominant usage share. Users of Apple’s tablets still generate over 87% of U.S. and Canadian tablet Web traffic, coming down from just over 88% one month ago.
We’ll be revisiting the evolution of tablet market shortly, as the new influx of activated tablets from the Christmas holiday begin to impact usage figures.
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