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Monday, November 08, 2010

CHART OF THE DAY: Facebook Is Dominating The Display Ad Market (MSFT, YHOO, GOOG)

CHART OF THE DAY: Facebook Is Dominating The Display Ad Market (MSFT, YHOO, GOOG): "

Facebook is dominating the U.S. display ad market, according to data from comScore.


In Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In the first quarter of 2009, it only had a 7% share.


Yahoo came in a distant second place for Q3 2010 with 141 billion display ads and 11% of the market.


As you can see in the chart below, Facebook's share of the display market has that 'hockey-stick' growth, which should be scaring Yahoo, Google, and AOL.


chart of the day, share of online ad impressions, nov 2010


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